Boral is proud to share that our packaged cement range features in the Australian Made Campaign’s new Made Right Here initiative — the largest national advertising campaign ever delivered by Australian Made. The campaign celebrates businesses that manufacture locally and encourages Australians to choose products made right here at home.
Showcasing Australian made products across the country
Running nationally across television, digital, social media, out-of-home, radio and print, Made Right Here highlights the quality and diversity of Australian-made products. As part of the economy-focused portion of the campaign, the ads show a builder using a bag of Boral cement on a job-site alongside the green-and-gold Australian Made logo — a simple and powerful reminder of the essential materials produced by local manufacturers every day.
Boral’s inclusion in both the main TV commercial and a dedicated digital spotlight version reflects the important relationship between our business and the Australian Made Campaign, and our continued commitment to supporting local manufacturing and local jobs.
Proudly certified Australian made
Our packaged cement range carries the Australian Made certification, demonstrating that Boral cement is produced in Australia to support Australian construction, Australian workers and Australian industry. This certification is an important part of how we show customers that they can rely on Boral products made to Australian standards.
Every certified bag that leaves our sites represents the work of our people across product development, manufacturing, operations and supply chain who help ensure our cement remains consistent, trusted and made locally.
Supporting local manufacturing and local communities
Australian Made’s Made Right Here campaign aims to help Australians make informed purchasing decisions by choosing products that support national industry and regional communities. Boral is proud to be part of this story.
As one of Australia’s longest-standing manufacturers of construction materials, we understand the importance of building a strong local supply chain. Our packaged cement range plays a key role in supporting builders, tradies and homeowners across the country — from large commercial projects to small weekend jobs.
Building momentum with customers
The launch of the Australian Made campaign coincides with Boral’s 80th anniversary $80,000 giveaway to our packaged cement customers. This creates an ideal moment to increase visibility for our Australian made products and to engage customers who are already looking to support local businesses.
Our commitment to Australian manufacturing
Boral is proud to carry the Australian Made logo on our packaged cement range, and proud to see our product represented in a campaign that champions the value of local manufacturing. We look forward to continuing our work with the Australian Made Campaign and supporting initiatives that highlight the importance of choosing products made right here in Australia.
Watch the campaign ads below and keep an eye out on television screens for Boral cement!