The cover of the 1965 annual report shows a magnified view of a computer chip.     The year 1976 produced another landmark for the company: this was the year the now familiar gold and green logo was adopted. This innovation was announced in the annual report as follows:       Corporate Identification Program The Boral Group is made up of many companies operating in a number of diversified extractive, manufacturing and service activities. Whilst, legally, these companies are part of Boral Limited, they have always traded under their own names and have been identified by their own symbols and insignias. Now, because of the size and diversification of Boral in Australia, we believe that it is time that all of the companies which give Boral its size and diversification, be visibly identified with the parent. During July and August, 1976, we have changed the names of many of our companies, generally by adding the prefix Boral to existing names and in some cases simplifying the name to more properly reflect the activity in which the particular company is involved. Boral Limited and its many subsidiaries have also adopted a new corporate symbol and colour scheme. This symbol and colour scheme will be used on signs, vehicles, stationery and uniforms throughout Australia and through the symbol all Boral companies will present a single unified face to the Australian public. As well as creating a strong sense of belonging among our employees, we believe that this move will have a most significant effect on Boral marketing in the future.           Holt and Associates, a small advertising company that is now part of Clemengers, was approached by Malcolm Yell, Boral's marketing manager. Yell asked them to come up with a corporate campaign for the Boral Group. The advertising company could see that Boral could capitalise on the huge marketing opportunity, unifying all its brand names and creating one strong image. Holt and Associates, knowing Boral's lack of experience in this area, came up with a succinct two-page strategy and Neal took this proposal to the Boral board. They heard nothing more until four months later when Neal rang John Pitt, Boral's account executive, to tell him that the board had approved the plan and to ask whether they could have the new logo design in one week's time. Holt and Associates came up with the concept of a flag - this type of logo hadn't been seen in Australia before. They chose the green and gold as a departure from the traditional red and blue of the Australian flag (these colours were also associated with many petrol companies at the time). Green and gold were recognised as Australia's sporting colours. Neal approved the simple design with the comment 'We can always change it if it doesn't work!'. But work it did, and thirty years later it has not dated.   The Boral Logo - thirty years old and still going strong.     »»