Boral's Strategic Intent and Objectives
Boral's Strategic Intent is to be a value(s) and market driven, focused building and construction materials supplier, operating in Australia and increasingly offshore. Boral's Objectives are to:
- Exceed the weighted average cost of capital (WACC) on a sustainable basis through the building cycle
- Deliver better financial returns than the competition in comparable markets
- Deliver superior total shareholder returns
- Achieve superior returns in a sustainable way
Our Strategic Intent and Objectives define what and where we want Boral to be.
We are focused on delivering shareholder value, value to our customers and value to other stakeholders in our company. Our corporate Values of Leadership, Respect, Focus, Persistence and Performance are referred to in our Strategic Intent to reinforce their ongoing importance in Boral.
Our market driven focus reflects the increased importance we place on addressing market needs through improved product development and innovation processes. We must be aware of future market trends and anticipate the changing needs of our customers. In order to do this effectively we strive to understand what is important to our customers and what they value.
In particular, we are committed to:
- Pursuing focused strategies that create and build on competitive advantage.
- Providing customers with better value and service than our competitors.
- Investing in people so that we have the best in our industries.
- Encouraging and implementing innovation to further improve our processes, products and services and to satisfy the needs of our markets.
- Growing around our leading reserve and market positions.
- Ensuring our operations are sustainable in terms of their social, employee and environmental impacts.
